
It especially won’t make you feel one bit better when you shut down your company and declare bankruptcy.” (92) A great reason for failing won’t preserve one dollar for your investors, won’t save one employee’s job, or get you one new customer. It’s the moments where you feel most like hiding or dying that you can make the biggest difference as a CEO.” (59) “People always ask me, ‘What’s the secret to being a successful CEO?’ Sadly, there is no secret, but if there is one skill that stands out, it’s the ability to focus and make the best move when there are no good moves. It matters not whether your chances are nine in ten or one in a thousand your task is the same.” (59) WHen you are building a company, you must believe there is an answer and you cannot pay attention to your odds of finding it. “Markets weren’t ‘efficient’ at finding the truth they were just very efficient at converging on a conclusion – often the wrong conclusion.” (52)

We would fall on our faces, but we would learn fast and do what was needed to survive.” (41) paradoxically, the only way to do that was to ship and try to sell the wrong product. “As painful as it might be, I knew that we had to get into the broader market in order to understand it well enough to build the right product. “If you are going to eat shit, don’t nibble.” (29) “During the road show, as a way to break tension, Marc would say, ‘Remember, Ben, things are always darkest before they go completely black.’” (28) With Marc and me, even after eighteen years, he upsets me almost every day by finding something wrong in my thinking, and I do the same for him. Either people challenge each other to the point where they don’t like each other or they become complacent about each other’s feedback and no longer benefit from the relationship. “Most business relationships either become too tense to tolerate or not tense enough to be productive after a while. “The simple existence of an alternate, plausible scenario is often all that’s needed to keep hope alive among a worried workforce.” (5) “Colin Powell says that leadership is the ability to get someone to follow you even if only out of curiosity.” (5) As always, if you like the quotes, please buy the full book here.

Below are the quotes I found most interesting.

I recently read “ The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz.
